Are you looking for a great email marketing service provider that consists of the standard elements while being cost-effective?
Since you already know, email marketing is the cornerstone for all your commercial activities, you will need Moosend! But is it an ideal software for you? To help you out, we will cover everything you need to know about it in this Moosend review.
Moosend is the best email marketing tool & marketing automation platform that helps you launch and manage email marketing campaigns with greater ease. In 2025, it has made notable improvements in its AI-powered capabilities, allowing users to create smarter automation sequences and use predictive analytics for campaign optimization.
In this Moosend review, we will cover everything that you need to know about this email marketing service. We will highlight its key features, drawbacks, and pricing details.
What is Moosend?
Moosend, which was founded in 2011, is an email marketing tool that allows you to manage various email campaigns and mailing lists, as well as design and generate eye-catching, responsive newsletters using the built-in campaign editor.
All-in-all, it is designed to boost your business growth. It includes automation tools, templates, AI subject line suggestions, and a landing page builder. The software is exceptionally flexible and user-friendly for newcomers to email marketing. Get actionable campaign reports and keep an eye on your stats in real time—now with more granular engagement metrics and cross-device performance tracking.
Get Started With Moosend:
Campaign Creation
An email campaign is a series of marketing initiatives that reach a huge number of people at once. You may develop strong and trusted relationships with your consumers by using email marketing. And, thanks to its improved campaign editor, Moosend makes running campaigns a breeze.
You may use the drag-and-drop Campaign Editor to construct a variety of campaigns, including standard campaigns, A/B testing campaigns, RSS campaigns, and automated campaigns. In 2025, Moosend added AI-powered content suggestions, enabling users to get better copy ideas and layout recommendations while building newsletters.
It’s a drag-and-drop editor that makes it simple to add photos, text, buttons, and more to your campaigns. Furthermore, Moosend now offers over 100 email templates, up from the previous 60, allowing you to create a newsletter instantly without starting from scratch.
Lead Generation
Landing pages and subscription forms in the Moosend app make lead generation easy yet effective. Moosend gives its consumers access to a variety of excellent landing page layouts.
Subscription forms are a vital tool for many types of lead generation & Moosend allows you to create stunning responsive forms. New updates include gamified opt-in forms and countdown timers to drive urgency. Through the many sorts of subscription forms, you can choose when they appear and where they appear on your page.
Email Automation
Automation chains are the essential aspect of any effective email marketing solution. As a business owner, the ability to develop perfectly timed email sequences that increase client attention implies growth. That is when Moosend enters the picture.
Users can quickly set up workflows utilizing Moosend’s workflow templates. In 2025, it has introduced new pre-built journeys for post-purchase follow-ups, abandoned cart recovery, and subscriber re-engagement—each customizable with drag-and-drop logic and condition branches.
You may utilize the visual flow builder to pick which triggers and sequences to add. For example, when someone fills out a form, you may direct the service to wait a particular amount of time before sending a tailored reminder to their email address.
Tracking and Analytics
The small changes are the core segments that make a difference in your marketing strategy, and Moosend lets you do it with ease, from monitoring to tracking your client. Moosend can track statistics for your landing page as well as your emails.
You can get a summary of key statistics like average clicks, traffic, and bounce rates. New updates now allow cohort analysis and heatmaps for better understanding user behavior. The built-in API allows users even more control over the data they have collected.
It can help you gain a better knowledge of your target market and, as a result, make more informed decisions for your next campaign.
The reporting and analytics component of Moosend can also show you where your users are, what device they are using, and their general activity, ensuring that nothing goes wrong.
Key Features Of Moosend
Before taking a deep dive into the features in this Moosend review, here’s a list of the key features Moosend has to offer:
- Personalization & Segmentation
- Reporting
- Templates
- A/B Testing
- Easy to use User Interface
Personalization & Segmentation
Moosend allows its users to segment their emails that lead to personalized content. You can sort data in the system and allow marketers to pinpoint even the most underused customer segments.
There are limitless ways to segment your email list. In 2025, Moosend introduced predictive segmentation based on engagement probability and customer lifetime value. Users can now craft campaigns tailored for likely buyers, churn risks, or high-value subscribers.
Reporting
Moosend also has a reporting tool that gives you detailed information about your email marketing campaign and business. By tracking clicks, opens, unsubscribes, forwards, bounces, and more, you can maximize engagement and develop excellent strategies.
The reporting tool also shows user engagement by time zone, device, and browser. Moosend has enhanced its real-time reporting dashboards to include multi-campaign comparisons and UTM parameter tracking
Templates
Moosend does not have massive templates, but it has significantly grown its library from 60 to 100+ in 2025. They all look well and are distinctively designed.
For brand consistency, you may use public repositories to draw graphics and gifs, upload your own, or acquire them directly from your social network accounts to personalize your emails. HTML and plain text are also options for your Moosend email.
The preview function has been improved for better mobile-first rendering, letting you see exactly how your message will appear on any device.
A/B Testing
You can use Moosend’s A/B testing tool to improve your emails and subject lines. You can make many copies of your email and send each one to a different group of clients.
Now, in 2025, Moosend supports multi-variable testing—so you can test multiple subject lines, content blocks, and CTAs at once. This helps you pinpoint what works best with each segment for maximum conversion.
Easy To use User Interface
Many email marketing products struggle to do this and end up with a crowded mess. This popular email marketing platform has a UI that is straightforward, easy to use, and navigate.
The primary dashboard gives you a quick overview of your lists and active campaigns. Campaigns, lists, automation, and reports all have their own tabs, making it easier to keep everything organized.
The recent redesign in 2025 has made the interface even more intuitive, with a lighter layout, customizable views, and drag-to-organize dashboard elements.
Moosend Pricing Plans
Moosend offers three pricing plans—Pro, Moosend+, and Enterprise. Users can choose to pay monthly, biannually (save 15%), or annually (save 20%), depending on their billing preference.
Pro Plan – Starts at $9/month, or $7/month when billed annually for 500 contacts. This plan includes:
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Unlimited email campaigns/sends
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Email marketing automation
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Landing pages
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Subscription forms
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SMTP server
However, it does not include transactional emails, SSO & SAML, or an account manager.
Moosend+ Plan – A flexible plan where you can build a custom package based on your needs. Ideal for businesses that need more control and tailored options.
Enterprise Plan – Pricing is custom; you’ll need to contact the sales team to get started. This plan offers all advanced features, including:
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Transactional emails
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SSO & SAML
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Dedicated account manager
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Custom reporting and SLAs
Perfect for large teams and companies requiring enterprise-level support and scalability.
Pros and Cons: Moosend Review
Pros
- AI-powered subject line generator
- Powerful real-time analytics
- Free plan available for beginners
- Sending transactional emails
- Plenty of templates to choose from
- Enhanced campaign automation workflows
- Fast email delivery
- Excellent range of support options
- Intuitive, redesigned interface
- Supports predictive segmentation
Cons
- It is compulsory for every user having more than 1000 subscribers to upgrade to the Pro plan.
- Free plan users have limited customer support.
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Is Moosend Right For You: Moosend Review
Moosend continues to be one of the best email marketing tools, especially for small to medium businesses looking to scale their marketing. With AI upgrades, more templates, and better segmentation, it’s now more capable than ever.
Moosend is without a doubt, the best email marketing solution available for its price point. It is capable of providing you with everything you need for modern email marketing. You should consider using Moosend for all of your email marketing efforts.
So, did you like our Moosend review? Let us know if you still have any doubts.
