ActiveCampaign Review | Extraordinary Email Marketing Tool for B2B and B2C Marketers | Start Free Trial

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ActiveCampaign Review - Extraordinary Email Marketing Tool for B2B and B2C Marketers


ActiveCampaign is one of the best campaign management software that is simple, reliable, and can perform all the functionalities of any email marketing software. The most important feature of any email marketing software is its automation and autoresponders based on certain conditions that assist automate lists and manage contacts.

The conversation is another feature that helps send targeted messages straight to your website visitors and optimize the overall customer experience and create sales funnels for more conversions.

With the entire activity and information in a single place, you can find a complete view of sales and marketing performance.

Ease of Use: Important Features of ActiveCampaign

ActiveCampaign is a free marketing automation software that offers a free trial, and you can sign up from the website. You need to give some basic details like your email address, phone number, etc. Once you complete filling in the details, you can log in with the registered email address and password.

Once you log in with the details, you will see the dashboard, i.e Overview of its functionalities and features. At the core of ActiveCampaign is its comprehensive email marketing functions. Its attributes branch out to create a more in-depth experience for yourself and also your customers.

activecampaign- dashboard

ActiveCampaign helps us understanding the outcome you can have from your business and ensures seamless interaction and engagement with your audience. Let’s break down its components to understand its working along with its vital elements.

Contact Management


Collecting detailed information about your customers means understanding audience behavior, their likes, dislikes, etc. With this tool, you can add several custom fields like landing pages and signup forms that collect data the way your business needs. You can also choose every new field like text, dropdown, etc. improves the user experience.

ActiveCampaign is suitable for both B2B and B2C marketers; you can also add extra information on the size and turnover of your business at multiple contact points.



It is now easy to create a campaign on the type you wish to choose and send it to subscribers. There are various campaigns to choose from, 

  • Standard – This type helps to send a one-time email to segments or subscribers.
  • Automated – Creates actions that can be used as conditions or triggers for your campaigns.
  • Autoresponders – Creates emails that can be received instantly by subscribers
  • Split test – Able to launch multiple variants of the same email
  • Datewise – Send mails on a particular milestone
  • RSS Triggered -Emails are sent when there is new content published on the RSS feed.

Once you choose a campaign and select a list, you can then design using any of the available templates. 

Email Marketing

The vital function of email marketing is to collect major prospects and send the best ones at the right time. ActiveCampaign offers some crucial variables that you can manage and control to reap better results. 

Segmentation list

This is the ability of the tool to segment your audience into different groups to send more target emails for more conversions. This can be done by tagging subscribers depending on how they joined the list.

Collect emails

Once you create listed segments, you can build the next one. ActiveCampaign allows creating of forms in four layouts,

  • Inline form
  • Floating bar
  • Floating Box
  • Modal

Form building is pretty easy using any layout, appearance, or theme that fits your needs. You can also drag and drop the elements on the form to add more details. In addition to this, you can also create landing pages.


ActiveCampaign Pricing

There are four plans in ActiveCampaign pricing plan from which you can choose one. Amazingly, there is a 14-day free trial option that helps to test the features and make an informed decision to choose the next paid plan. 

Every plan includes certain features that are limited to itself. And also, the pricing depends on the number of subscribers you have. More subscribers indicate higher is plan pricing irrespective of the plan of your choice.


The plans are divided according to the business type,

  • B2B
  • B2C
  • Ecommerce

Let’s look at the various plans and a few features of each plan,

1) Lite

Suited for- For startups and small business

The plan starts at $9/month if billed annually for 500 contacts

Integrates with more than 300 apps and tools

Segments lists and creates marketing automation systems that you can track and monitor

Creates new subscription forms that can collect leads to which you can send unlimited newsletters and emails.


Suited for – Digital marketers who want to scale their business

The plan starts at $49/month when billed annually for 500 contacts

Includes all features under Lite Plan plus up to 25 users for email, support, and chat 

Builds customized branded landing pages and forms to collect more and more leads

Keeps track of the leads, and contacts with the help of its CRM tool

Supports SMS marketing along with your email support


Suited for – Business with best lead generation and email marketing features

The plan starts at $129/month if annually billed.

Includes all features in Plus Plan and an additional 50 users for email, chat, and customer support

Uses split automation feature to provide customers and lead with some personal experience.

Live chat widget sends messages from your site using the software

The tool’s AI is used to create content, sending emails, and calculating win probability to boost conversions


Suits Enterprises and agencies looking out for the most power-packed features of ActiveCampaign.

The plan starts at $229/month when annually billed

Includes all features under Professional Plan and unlimited users for email, chat, and customer support

Can receive free designs for newsletters, landing pages, and emails

The mail server domain and custom reporting are an added advantage

On-time help from dedicated account personnel who guides you can get all through the process.


Advantages of using ActiveCampaign


ActiveCampaign isn’t limited to email marketing platforms, but it is a holistic marketing automation software with varied options and tools to assist in all digital marketing initiatives. 

Powerful Automation

ActiveCampaign is considered a top-notch marketing automation tool that is not only easy to use but also powerful.

Vast Deliverability

This tool is one of the best tools in email delivery that passes the deliverability test.

Systematic Reporting

The Reporting is done in many fields like page visits, geo-tracking, and click-maps. Purchase tracking is another element available on bigger plans of WooCommerce, Bigcommerce, and Shopify.

Free Migration

If you are using a different email marketing software and wish to migrate to ActiveCampaign, then that can be done free of cost in this tool. 


The tool offers 24/7 live chat support irrespective of any plan. Messaging system is instant and helpful.


The entire platform of ActiveCampaign is very intuitive and simple that even beginners love its simplicity. There is no need for any pre-requisite technical knowledge.

Disadvantages Of using ActiveCampaign

No free plan

Alas, there is no free plan available but only a free trial. There are other simple tools available if you are looking at cheaper options. 

Overpowering features

The available features might be overwhelming if you are looking at simple options. There is much other software that is more simple and easy to use.

More to Read,

AWeber Review- Is it a Worthy Email Marketing Solution?

Sendinblue Review | Incredible Email Marketing Service | Start for Free

SendPulse Review – A complete email marketing software  

Activecampaign review – Verdict 

We have now completed surfacing the details of ActiveCampaign and its various functionalities and usability. The Chrome Extension manages your campaigns and leads directly from your Gmail account. You can then assign tasks to your team from your account. 

The ActiveCampaign software is one of the customer experience automation platform with the remarkable automation feature that takes the software to the next level. There can be many actions that are executed on your site through live chats and emails. This action keeps the visitors engaged and pushes more conversions. 

Probably, at this point, you will have a better insight into the overall value of ActiveCampaign. Learn more about the software or try it free to decide whether this is the one that is best for you. 


SaasTrac Team

SaasTrac Team

SaasTrac is one of the fastest-growing business software solutions review websites allowing individuals and businesses to search and compare various SaaS software. The reviews are prepared by a team of experts in SaaS software, helping people to choose the software wisely. It also has a deals page where one can find great deals on just about every product and software.

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