SendPulse Review – A complete email marketing software

SendPulse is known to be enriched with advanced email marketing capabilities along with a multichannel marketing automation system. It lets experienced marketers and business users build personalized, relevant campaigns very easily and quickly. The user interface can be customized and a process can be set up according to our requirements. 

SendPulse is located in the USA with offices in San Francisco and New York and consists of small teams including marketers, business owners, bloggers, and larger corporate. Its unique features and easy learning curves make it ideal for beginners. 

Ease of Use

SendPulse signup is very simple with the only basic information required to fill in. You will then be required to provide the verification code that has been sent to the registered email. Once the verification is done, you will be directed to your interface. SendPulse user interface is extremely easy to use making it a very friendly tool. For beginners, it will be extremely simple and easy to use to create your first email campaign.

The dashboard shows the number of emails and the total number of subscribers you have on your list. Then, you can view a brief report on your previous email campaigns including clicks, emails delivered, and errors. The entire layout is built for quick access to important information used mostly.

You can create your mailing list by choosing an option to create a new mailing list and start adding email ids manually or by importing. You can also import your new list directly from a previous contact list. This method saves a lot of time and is hassle-free when migrating from other ESPs.

Once your email list is imported, you can now create your campaign. You can begin by selecting your email list, sender’s name, and subject line. You can then select a template for your email from the layout template editor. Once you select a template, you will now be able to customize the content of your email before sending it to your subscribers. 

Features

SendPulse provides most of the elements of reliable email marketing software such as pre-designed email templates, list segmentation, subscription forms, and many more. Some of the important attributes can be as below,

Subscription Forms

You can build a professional subscription form with its easy-to-use drag and drop feature. This subscription form can be integrated into your website and build your email list.

Line Segmentation

Your email list can be segmented based on the active subscribers, date of addition, new subscribers, rating, etc.

Autoresponders

This is important for growing your email list and must be provided by all email marketing software. SendPulse lets you utilize an automated email system even in its free plan. This is very beneficial for people who have just begun their blogging journey. 

A/B Testing

The split testing lets you measure the efficiency of your emails and make improvements according to the subscriber preferences. This can be utilized even with the free plan.

Push Notifications

You can enable push notifications for your website where users can get notified on their desktop whenever you update content on your website. This feature can also be accessed with the free plan but with the SendPulse Label. This Is an extremely useful feature for professional bloggers.

Integrations

SendPulse can be integrated with 500 plus services including WordPress, Zapier, WooCommerce, etc.

Analytics and Reporting

This is an integral part of email marketing software that makes it efficient. This provides an analytics report that gives the following stats which can be viewed even in the mobile version.

⇒ Geographic Stats

⇒ Open and Click Rate

⇒ Click Chart

⇒ Error Statistics 

⇒ Statistics by device

Merits

1.Easy to use, create auto-responders, template for newsletters, create different unsubscribe pages.

2.Avoids spammy situations in emails.

3.Connects with subscribers at the same time across different time zones.

4.Easy to add any field to your CRM

5.Efficient customer support

6.The software is worth investing in and comparatively cheaper in the market.

Demerits

1.Would be good if there was an email cleaner built in the software

2.Video tutorials can help understand the software more precisely.

3.Better if integrated with Bloom plugin from Elegant Themes.

4.Lesser number of pre-designed templates.

Pricing

SendPulse offers both Subscription as well as pay AS you GO plans. It also offers a free plan where you will be able to send up to 15,000 emails/month up to 2500 subscribers.

Subscription Plans,

Free – All core features needed to start with email marketing

Standard – Expanded suite of essential tools for growing business

Pro – Complete access to entire features 

Enterprise – Maximum advanced features for larger companies

Pay AS you GO,

Free – All features to get started

Standard – Expanded suite of essential tools

Pro – Complete access to every feature

Enterprise – Maximum advanced features

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Winding Up

SendPulse proves to be an excellent email marketing software with all basic features. The email service is apt for small scale and even for a large scale business that is cost-effective and reliable. The autoresponder and push notification help budding bloggers. The free plan is what makes SendPulse so interesting because of its vast features coverage. Do give it a try and it will meet all requirements for sure!