Selecting the right email marketing software is a critical decision for any e-commerce brand that wants to strengthen customer relationships and increase its revenue. With automation, personalization, and omnichannel communication becoming standard expectations, platforms like Omnisend have emerged as leading choices for online retailers. Created specifically for e-commerce businesses, Omnisend aims to simplify marketing operations while improving conversion rates through integrated email, SMS, and push notification campaigns.
In this Omnisend Review, we will take a look at the platform’s capabilities and overall value for growing e-commerce brands, its key features, and its pricing structure.
This review will help you choose whether Omnisend is the right fit for your marketing strategy.
What Is Omnisend?
Omnisend is an e-commerce platform that focuses on email and SMS marketing. It helps online stores to automate customer communication and achieve consistent revenue growth. Traditional email marketing software like Omnisend is built around the needs of e-commerce businesses and offers features that simplify how brands engage and every stage of the buying journey.
Omnisend combines email marketing, SMS messaging, and push notifications into a unified platform. This allows brands to create omnichannel customer experiences. The platform also stands out for its e-commerce-specific elements, such as product recommendation blocks, automated discount codes, and pre-built workflows for abandoned carts, welcome series, and post-purchase follow-ups.
With direct integrations for Shopify, WooCommerce, BigCommerce, and other major e-commerce platforms, Omnisend allows businesses to activate customer data instantly and personalize marketing.
Who Is Omnisend Best For?
Omnisend is purpose-built for e-commerce brands, making it an ideal choice for businesses that depend on repeat purchases, personalized communication, and automated customer journeys. Its feature set online stores simplify marketing without requiring advanced technical expertise.
This platform is best suited for the following:
1. E-commerce and DTC Brands
Omnisend operates in environments where product recommendations, abandoned cart recovery, and personalized automation directly influence sales. Direct-to-consumer brands benefit from strong customer workflows.
2. Shopify, WooCommerce, and BigCommerce Stores
With native integrations and one-click data syncing, Omnisend allows merchants on these platforms to instantly use customer and order data for segmentation and automation purposes.
3. Small To Mid-Sized Businesses
Brands that need strong automation without the complexity of business tools will appreciate Omnisend’s intuitive interface and its affordable pricing.
4. Teams Looking For Multichannel Marketing In One Platform
If your strategy includes email, SMS, and push notifications, Omnisend provides an all-in-one solution, reducing the need for multiple subscriptions and improving workflow.
5. Marketers Focused On Retention And Customer Lifetime Value
With features such as advanced segmentation, post-purchase flows, and product-based messaging, Omnisend supports brands in building stronger long-term customer relationships.
Overall, Omnisend is a strong fit for e-commerce businesses that want a reliable, automated marketing system and customer engagement.
Recommended Reading:
ActiveCampaign Review – Extraordinary Email Marketing Tool for B2B and B2C Marketers
Omnisend Key Features Review
Omnisend stands out for its strong e-commerce, intuitive user experience, and ability to unify multiple marketing channels into a single platform.
Below is a detailed look at the key features that make Omnisend one of the greatest email marketing tools for online businesses.
1. Email Campaign Builder
Omnisend’s email builder is specially designed for speed and high-quality performance. The drag-and-drop interface allows marketers to create professional emails without coding.
Key advantages include:
- Product Picker: Remove products directly from your store, complete with images, prices, and descriptions.
- Discount Code Block: Insert unique promo codes automatically generated within the platform.
- Pre-built Templates: A library of modern, mobile-responsive templates tailored for e-commerce promotions, sales, and announcements.
This builder is ideal for brands that want to look good without spending hours designing each campaign individually.
2. Automation Workflows
Automation is where Omnisend truly excels. The platform offers a wide range of pre-built workflows that help brands engage with customers at every stage of the buying journey.
Popular workflows include the following:
- Welcome Series to introduce new subscribers and boost first-time conversion.
- Abandoned Cart Reminders recover lost revenue using personalized product data.
- Post-Purchase Follow-ups to encourage reviews, upsells, or replenishment orders.
- Browse Abandonment messages that re-engage shoppers based on viewed products.
Omnisend also supports multichannel automation, allowing users to combine email, SMS, and push notifications in a single workflow. This ensures consistent messaging and higher engagement across the platforms.
3. Segmentation & Personalization
Segmentation is one of the most effective capabilities for e-commerce brands, and Omnisend makes it straightforward and effective.
You can create segments based on the following:
- Purchase history
- Website behavior
- Engagement level
- Products viewed or clicked
- Order value or frequency
These segments can trigger personalized automation or targeted campaigns that feel relevant and timely.
4. SMS Marketing
Omnisend integrates SMS directly into the platform, which allows brands to run text-based campaigns and automate SMS with emails. This is especially useful for time-sensitive promotions, shipping updates, and abandoned carts.
The key benefits of SMS include:
- Global sending capabilities
- SMS credits included in higher-tier plans
- Ability to combine SMS with email in automation flows
- Compliance tools for opt-in, consent, and regional regulations
This feature offers a significant advantage to brands that focus heavily on mobile engagement.
5. Reporting & Analytics
Omnisend provides clear, actionable analytics that help marketer to understand how their campaigns and automation perform.
You can track metrics such as:
- Revenue generated from each campaign or workflow
- Email open and click-through rates
- SMS engagement and delivery reports
- Customer lifecycle value
- Attribution insights across email, SMS, and push
The platform’s e-commerce-first analytics make it easy to see which touchpoints drive the most revenue and where optimization is needed.
6. Integrations & Ecommerce Ecosystem
Seamless integration is essential for any marketing tool, and Omnisend connects effortlessly with major e-commerce platforms.
The supported integrations include:
- Shopify & Shopify Plus
- WooCommerce
- BigCommerce
- Magento
- Wix
- ECWID
It also integrates with apps for reviews, loyalty programs, shipping solutions, and more, ensuring that the entire marketing ecosystem remains connected and data-driven.
Omnisend Pricing Review
One of the strengths of Omnisend is that its pricing is simple to understand, flexible enough for small stores, and scalable as the store grows.
Omnisend offers a free plan plus two main paid tiers, Standard and Pro, with pricing that scales with your business’s needs.
Free Plan – Best For Small Stores
- Cost: $0/ month.
- Limits: Up to 250 contacts and 500 emails per month.
- What’s included: Nearly all core features and email campaigns, automation workflows, segmentation, signup forms/popups, web push notifications (limited), and even a small amount of SMS credit to test.
- Ideal for: New e-commerce stores or businesses testing email marketing without financial commitment.
This “free forever” option makes Omnisend a low-risk way to start building an email list or exploring automated workflows before committing money.
Standard Plan – For Growing Stores And Mid-Size Businesses
- Starting price: $16/month (for small contact lists, e.g., 500 contacts) when billed monthly.
- What you get over Free: Higher email sending limits (for example, 6,000 emails/month for 500 contacts), unlimited web push notifications, and full access to all core features.
- Support: 24/7 live chat and email support were provided.
- Who it is for: Stores that have outgrown entry-level email volume but are not yet at enterprise scale still want budget-friendly automation and good delivery capacity.
For many small-to-medium ecommerce brands, the Standard plan delivers substantial value; it raises capacity without major costs while offering essential marketing automation tools.
Pro Plan – For High-Volume & Multichannel Marketers
Starting price: $59/month when billed monthly.
Benefits over Standard:
- Unlimited email sends.
- Better support and access to advanced reporting features are needed.
- Monthly SMS credits are equal to your subscription cost (for example, if your plan is $59, you get $59 in SMS credit that month), making SMS + email workflows easier to budget.
- Unlimited web push notifications and access to all advanced features (e.g., product recommender, more review-publishing capacity).
Who it is for: Fast-growing stores with large contact lists, heavy email volume, or those who want to use SMS and automation at scale.
For businesses scaling up rapidly, such as busy Shopify or WooCommerce stores, the Pro plan makes Omnisend a realistic, scalable marketing platform, especially if you are leveraging email and SMS marketing together.
Billing Options & Discounts
Omnisend offers customers the option to pay monthly or commit to three months upfront. Choosing the three-month payment often brings a discount (for example, some sources cite savings of ~30% for new subscribers paying upfront).
As your contact list grows and sending volumes increase, the price increases; therefore, it is important to review how many contacts and sends you need before selecting a plan.
Pros And Cons: Honest Omnisend Review
Every marketing platform has its strengths and limitations, and Omnisend is no exception to this rule. While it offers a powerful suite of e-commerce-focused tools, it may not be the perfect fit for every business. Below is an objective look at the key advantages and drawbacks that help you make an informed decision:
Pros
1. Built specifically for e-commerce
Omnisend’s feature meets the needs of online retailers. From product recommendation blocks to automated discount codes and sales-driven workflows, the platform increases conversions with minimal manual effort.
2. Easy-to-Use Interface
The drag-and-drop email builder, intuitive workflow editor, and clean dashboard make Omnisend accessible to beginners.
3. Powerful Automation Templates
Omnisend offers a robust library of pre-built workflows, including welcome series, abandoned cart, browse abandonment, post-purchase, re-engagement, and more.
These templates help brands automate customer journeys without starting from scratch.
4. Multichannel Marketing in One Platform
Omnisend combines email, SMS, and push notifications into a single system. This unified approach allows brands to deliver consistent customer experiences and improve engagement across all channels.
5. Strong Value at Lower Tiers
Even the Free and Standard plans include features for which many competitors charge extra, which makes Omnisend a cost-effective choice for small and growing e-commerce stores.
Cons
1. Pricing Increases With List Size
Omnisend’s pricing scales accordingly. While this is common among email marketing platforms, larger lists may find the cost higher than entry-level alternatives.
2. SMS Costs Can Add Up
Although the Pro plan includes monthly SMS credits, SMS usage can become expensive, especially for brands targeting international markets.
3. Template Customization Can Feel Limited
Some users may find the email templates slightly restrictive regarding deep design customization. While they are modern and functional, advanced designers may prefer greater flexibility.
4. Reporting Depth May Not Fit Enterprise Needs
Omnisend’s analytics are strong for e-commerce SMBs, but very large organizations requiring granular, enterprise-level reporting may find the insights somewhat limited.
Overall, Omnisend delivers excellent value for e-commerce businesses, especially those wanting automation-driven marketing without the complexity of high-end platforms. The pros significantly outweigh the cons for most small-to mid-sized online stores.
Final Verdict: Is Omnisend The Best Email Marketing Software For E-commerce?
Omnisend proved itself as one of the most reliable e-commerce marketing platforms. With its user-friendly interface, powerful automation, and seamless integration of email, SMS, and push notifications, it provides exactly what modern online retailers need to engage with customers and drive consistent revenue.
Omnisend delivers exceptional value to small-and mid-sized ecommerce brands. Its pre-built workflows, product-oriented email tools, and sales-driven analytics help businesses improve conversion rates without requiring advanced technical skills. Even the Free plan offers more functionality than many competitors, making it a practical starting point for new stores.
However, Omnisend may not be the perfect fit for every business. Larger enterprises requiring deeply customized analytics or highly complex automation might find more robust capabilities in platforms such as Klaviyo. Additionally, brands with very large subscriber lists should factor in the cost increases as they scale up.
Overall, Omnisend stands out as one of the best email marketing software options for e-commerce, especially for merchants who want multichannel automation, ease of use, and a strong ROI.
If your goal is to streamline marketing efforts, personalize customer communication, and boost sales through automation, Omnisend is a solution worth considering.
FAQs About Omnisend
Does Omnisend require coding skills to set up or use?
No. Omnisend is designed for non-technical users and offers a completely no-code setup. Everything, from email templates to automation workflows, can be built using drag-and-drop tools.
Can Omnisend be used for non-ecommerce companies?
Yes, but it is not an ideal match. Although service-based businesses can still use Omnisend for basic email marketing, the platform’s strongest features are specifically built for e-commerce workflows and product-based communication.
Does Omnisend support multilingual email campaigns?
Yes. You can create and send campaigns in multiple languages. However, Omnisend does not automatically translate the content; you must provide your own translated copy.
Is Omnisend GDPR compliant?
Yes. Omnisend includes GDPR tools, such as consent checkboxes, data export requests, and automated data removal features, to help brands comply with data protection regulations.
