MailerLite Review | Effective & Simple Newsletter Software

MailerLite is a versatile email marketing service provider that focuses on incredible email designs, is simple to use, and has excellent customer support. Its unique user-friendly software features let you create amazing email campaigns, track the results, manage new subscribers and unsubscribers, design landing pages and custom pop-ups, and many more. Though MailerLite is inbuilt with numerous features and integrations, yet it is easy and simple to use.

Why use MailerLite?

• The advanced functionality and clean design ensure tools are easy to use.
• The whole business approach concentrates on meeting customer requirements. The 24/7 live support and new features are what people need to grow their business.
• The customer base has grown, making it easy to connect and help each other. People can join various groups, become experts, and support others or even find people to help them out when required.
• Creating a simplified, talented, and remote work environment.

MailerLite Features

MailerLite offers trending email marketing features well crafted to grow subscribers and build strong relationships. Let’s explore the major elements that make MailerLite an elite software.

Create Amazing Campaigns

• The drag-and-drop newsletter editor can design newsletters like a pro by simply dragging email blocks and dropping them where required. The pre-built blocks support various videos, designs, dynamic and social media content.
• The rich text editor creates plain text emails that are capable of HTML format. The editor allows you to add images, links, bullet points, and style text to get your messages across exactly right.
• The customized user-friendly HTML editor provides special features like auto-save, preview mode, and automatic email CSS Inliner.
• MailerLite’s design team crafts a huge gallery of templates for customers to discover the best and latest templates to deliver the best-looking content that suits your requirements.
• Its suite of e-commerce tools helps in connecting with the most valuable customers to boost sales and long-lasting relationships.

Grow Audience

• A professional website can be built using the free drag-and-drop website builder. You can either start a blog, own a layout, protect passwords, etc.
• A free drag-and-drop landing page builder with its pre-built template helps in generating more leads.
• The dynamic pop-up option converts your website visitors into newsletter subscribers. There are tons of choices for pop-ups that can be customized to create beautiful email newsletter signup forms.
• You can create embedded signup forms matching your brand design, thereby generating new leads.
• Subscribers can be added, filtered, and organized with the intuitive email list and subscriber management interface.

Deliver Right Message 

• A customer journey is assisted with the help of automated emails that set up your workflow to reach the right customers at exactly the right time.
• You can target a specific audience by adding custom labels based on their interests and behaviors.
• Add a personal touch to emails by inserting personal touches into different parts of your email.
• Segment your audiences into smaller sets based on various characteristics like age, location, etc.
• Deliver important and timely messages to your visitors by customizing the pop-up templates and setting the timings.

Optimize Campaigns

• Optimize your emails with A/B split testing before sending them to your subscribers. You can try 2 variations and check which email performs better.
• Deliver emails to subscribers at the same time in each time zone across the world.
• The auto resend feature resends your newsletter, giving another opportunity to connect.
• The RSS email feature inserts new content into your email automatically and sends it to subscribers on your controlled schedule.

Track Results

• Email newsletter reports track email campaign activity and subscriber engagement. The reports measure critical metrics and include various aspects like bounces, spam complaints, link activity, and unsubscribe count.
• MailerLite helps to get valuable customer feedback with email survey tools that can send questions and set the rules.
• Click mapping helps in understanding your audience’s interaction with your newsletters.
• Opens by location in your sent email campaigns report helps you to understand your subscriber location and which countries have the highest subscriber engagement.

Pricing Plans

MailerLite believes in straightforwardness, fair and affordability for all businesses.

• Free Plan: For up to 1,000 subscribers. Includes 12,000 monthly emails, 1 user seat, and 24/7 Email & chat support for up to 30 days.
• Growing Business Plan: $9/month for up to 500 subscribers. Includes unlimited monthly emails, 3 user seats, and 24/7 Email support.
• Advanced Plan: $18/month for up to 500 subscribers. Includes unlimited monthly emails, unlimited user seats, 24/7 Live chat & email support, and additional features like smart sending, Facebook integration, custom HTML editor, promotional pop-ups, enhanced automations, preference center, AI writing assistant, and partner discounts.

Merits

• MailerLite comprises three email editors:
  1. Rich text editor for basic text
  2. Drag-and-drop editor for visual customization
  3. Customized HTML editor for code alterations
• Custom fields can be added to subscriber profiles to personalize their emails.
• Allows you to grow your mailing list using landing pages, forms, and pop-ups.
• Offers a permanent free plan capable of automating your email marketing, building campaigns, and tracking results.
• MailerLite includes a powerful grouping system combining tag parameters and segmentation rules.
• Provides an intuitive automation editor that helps build simple personalization workflows.
• Simple and easy-to-use platform with a minimalistic design and well-structured sections for straightforward navigation.

Demerits

• MailerLite automation builder is optimized only for simple workflows. There is no flexibility for workflows with complex conditional logic.
• Limited options on pre-designed templates.
• The initial approval process is strict and takes some time to set up.
• Customer support cannot be accessed through the phone.
• Buying a dedicated account manager is costly.

Also Read,

GetResponse: The Most Comprehensive Advanced Email Marketing Tool: Review

The Bottom Line 

MailerLite’s service is considerably simple, intuitive to use tools, and cheap in pricing. This makes it a reasonable email marketing solution for creatives, bloggers, freelancers, small business owners, and marketing beginners.