AWeber Review- Is it a Worthy Email Marketing Solution?

In a Nutshell

AWeber is known to be one of the oldest email marketing tools. Founded in 1998, AWeber still has a stronghold in the market today and benefits thousands all over the world. It is an easy-to-use, solid and affordable email marketing solution for all sorts of companies, even with limited resources and time. The platform is straightforward and quick to adapt, though there are few elements that it lacks compared to its competitors. 

Read our review below to get an understanding of AWeber and its features.

Who can use AWeber?

AWeber is an excellent email marketing software for all. Though it is simple and intuitive to use, it might become overwhelming for beginners. The configuration and organization can be confusing which can be unsuitable for those who are new to email marketing. The advanced features in AWeber can be of great utility for experienced marketers who want to create highly targeted campaigns. 

Key Features and Workflow

Let us have an overview of the AWeber workflow and its key features.

Emails and Campaigns

An email campaign can be easily created with AWeber and what makes the whole process painless and quick is its drag and drop functionality. Users can easily navigate through the platform and readily send campaigns to their email lists. Selecting a feature is pretty simple as it just requires hovering the mouse over the tabs and selecting the required tool.

Emails Opened/Sent and Link Clicked – AWeber gives information on the email analytics that includes opens, click-through, emails sent, unsubscribes, etc. These insights are helpful to make improvements in your email campaigns and thereby optimize your campaigns. The revenue generated via email reports is directly connected to your email campaign success.

Rate of delivery and delivery by time zone – The software ensures that emails sent arrive at the audiences’ convenient time and they get delivered at their time zone. Email lists are segregated by geographic locations and scheduled to be sent to a particular group and that ensures the maximum open rates.

Create/Import Email Lists – AWeber allows you to import your subscribers’ list that appears on the “Add Subscribers” page. It allows you to omit the unsubscribed list by clicking on the “ Currently Unsubscribed” button. Users can add only active and current subscribers. Users may set conditions to omit users depending on factors such as set time without email sent number of bounces, etc. 

A/B and Split Testing – Applying split tests lets users test content to boost readers’ response rate. It also proves an ebook consisting of several examples to carry out the split test. The A/B testing will optimize conversions and subscribers list.

Personalization – The personalization field allows users to add information specific to email subscribers through the personalization field. Personalized messages can also be added while editing your message by choosing a block where you would like to insert your message. This is a great way to boost engagement and a good tool to avoid landing your emails in the spam folder.  

Analysis and Reports

Analyzing campaigns lets users understand them better track in detail. In this, users can view the number of emails sent, bounced emails, sales, subscribers, clicks, and many such elements. The report lets users segment email lists and send more target emails. 

Engagement Report – AWeber lets users watch their campaign engagements through click rates and email opens. This gives a clear idea of whether your campaign is running successfully or needs improvement for more subscriber engagement. 

Heat Maps – Heat maps give additional information on who has visited your site along with the number of clicks. Though AWeber does not consist of this feature, it can be worked by integrating with other apps and services for heat mapping.

Campaign Comparison Report – The email automation feature lets users create multiple email campaigns and set them for running concurrently or individually. This makes it easy to compare campaigns and discover campaigns with most engagements.

Segmentation – Segmentation allows users to divide their email lists into groups depending on similar interests so that it becomes easy to send unique messages to each group with relevant information. The “Manage Subscribers” button easily segments subscribers.

Social Media Tracking – Creating leads becomes very easy when email marketing is integrated with social media to increase conversions and subscriber lists. Social media mediums such as Viralsweep, Shortstack, Woobox, Heyo let users keep an eye on customers on social media and their interaction with users’ email campaigns.

ROI Analysis – The email tracking feature lets users discover their emails’ revenue. The data helps in making changes in the campaign and increases conversions and ROI.

Integrations

AWeber can be integrated with numerous third-party services that can be utilized to customize and optimize your campaigns for more conversions. Users can access several integration apps including lead generation, CRM, social media, e-commerce, and content management. Some of the integration services include,

Plugins– There are hundreds of plugins available including Wix, Blogger, WordPress, and many more. The process is very quick, simple, and easy.

Apps– AWeber can be connected to numerous app integrations to get the maximum outcome. Multiple apps for different utilities are available for users to gain the highest success rate.

Social Media Integrations – Various social media integrations are accessible for users to send email campaigns. A few of them include Facebook Lead Ads, Linked Lead Gen Forms, and various other social media integrations. 

CRM Integrations – AWeber can be connected to many CRM platforms like Salesforce, Live agent, and Zendesk to keep the business running. With this integration, users can get a broad view of their customers and obtain specific content with a high success rate.

E-commerce Tools – There are plenty of e-commerce integrations with AWeber along with payment options like PayPal, Big Commerce, Shopify, Etsy, and Woocommerce that enable AWeber accounts to connect with other leading e-commerce platforms. 

API Integrations – This feature connects AWeber accounts with other sites and services. This comes very handily for advanced users, though the basic integrations will be enough for beginners. 

Google Analytics – Google Analytics integration helps in tracking the sign-up forms, customer and user engagement with messages 

Automation

AWeber is extensively simple and easy to use. The email automation feature enables scheduled email blasts, set up custom drip campaigns, and lead nurturing to post-sales processes. Triggered email campaigns can tag your customers depending on the emails they open and the types of links clicked. Automated sequences can be easily created with the help of drag and drop editors. Email automation is very simple and straightforward to use with lessening the manual time that implies a boost in conversions and engagements. 

Benefits of using AWeber 

AWeber is the ultimate choice for email marketing solutions. It comprises a wide range of features required to build campaigns that generate good revenues. Its ease of use makes it quick and easy to send attractive emails that satisfy customers. 

Its subscriber management functions help understand audience behavior, whereas its analytics and reports give insights on the performance of user email campaigns. Users can get recommendations on improving features based on the report data. Workflows can be created easily depending on behavior triggers so that customers receive required information based on actions they have taken.

AWeber Pricing

AWeber has simple and easy-to-understand pricing plans. 

The free plan allows users to send 500 emails/month to 3000 subscribers. There are many features included in Free Plan only excluding A/B Testing and automation based on past shopping.

The next paid pricing plan varies in costs depending on contact list numbers. Price starts at $19/month with a discount of 14.9% if billed annually.

AWeber Pros 

⇒  There are several integrations available

⇒  Detailed reporting for broadcast emails

⇒  Contact management options

⇒  Huge library of form and email templates

⇒  Uses a tag-based system

⇒  Advanced analytics

⇒  Excellent support options

⇒  Easy to use automation builder

AWeber Cons

⇒  Navigation can be much easier

⇒  It is a very basic email builder

⇒  There is no email preview option available

⇒  No A/B Testing capability

⇒  Limited reporting for automation

⇒  The user interface can be upgraded to a new look

Conclusion

The software is no doubt simple and intuitive to use complete with many varieties of templates, great support options, and fit for small businesses.

Although it offers numerous features, the pricing is on the higher side and might not be suitable for those with a budget crunch. We have tried to cover most of its features and unique elements that make it appropriate for marketers. Hope users can now figure out their needs and decide on using AWeber.