Summary
ActiveCampaign is one of the best campaign management software solutions that is simple, reliable, and capable of performing all the functionalities of any email marketing software. The most important feature of any email marketing software is its automation and autoresponders based on certain conditions that assist in automating lists and managing contacts.
The conversation feature helps send targeted messages straight to your website visitors, optimizing the overall customer experience and creating sales funnels for more conversions. With all activities and information in one place, you can gain a complete view of sales and marketing performance.
Ease of Use: Important Features of ActiveCampaign
ActiveCampaign is a free marketing automation software that offers a free trial, and you can sign up from the website. You need to provide some basic details like your email address and phone number. Once you complete the registration, you can log in with your registered email address and password.
ActiveCampaign helps you understand the outcomes you can achieve from your business and ensures seamless interaction and engagement with your audience. Let’s break down its components to understand its working along with its vital elements.
Contact Management
Collecting detailed information about your customers means understanding their behavior, likes, and dislikes. With this tool, you can add several custom fields like landing pages and signup forms that collect data tailored to your business needs. You can also choose every new field type, such as text or dropdown, to improve the user experience.
Campaigns
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Standard: Sends a one-time email to segments or subscribers.
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Automated: Creates actions that can be used as conditions or triggers for your campaigns.
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Autoresponders: Sends emails instantly to subscribers.
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Split Test: Launches multiple variants of the same email.
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Datewise: Sends emails on specific milestones.
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RSS Triggered: Sends emails when new content is published on an RSS feed.
Email Marketing
The vital function of email marketing is to collect major prospects and send the best ones at the right time. ActiveCampaign offers some crucial variables that you can manage and control to achieve better results.
Segmentation list
This feature allows you to segment your audience into different groups to send more targeted emails for higher conversions. This can be done by tagging subscribers based on how they joined the list.
Collect emails
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Inline form
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Floating bar
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Floating box
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Modal
ActiveCampaign Pricing
There are four plans in ActiveCampaign pricing plan from which you can choose one. Remarkably, there is a 14-day free trial option that helps to test the features and make an informed decision to select the next paid plan.
Every plan includes certain features that are unique to it. Additionally, the pricing depends on the number of contacts you have, with more contacts indicating higher plan pricing irrespective of the plan you choose.
Suited for – Small businesses just starting out with email marketing.
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Ideal for up to 500 contacts.
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Offers essential email marketing features.
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Includes basic automation and segmentation capabilities.
2. Plus
Suited for – Growing businesses that need more automation and customer insights.
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Ideal for up to 500 contacts.
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Includes all features of the Starter plan.
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Adds advanced automation and segmentation.
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Offers CRM integration and customer insights.
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Provides landing pages and integrations.
Suited for – Businesses looking to optimize full-scale channel marketing.
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Ideal for up to 1,000 contacts.
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Includes all features of the Plus plan.
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Adds SMS marketing and advanced segmentation.
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Offers one-on-one email support and additional automation recipes.
Suits large enterprises and agencies needing comprehensive support.
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Ideal for businesses with extensive needs and over 1,000 contacts.
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Includes all features under the Pro plan.
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Provides full enterprise-level support.
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Offers unlimited users and custom features upon request.
Advantages of using ActiveCampaign
Options
ActiveCampaign isn’t limited to just email marketing; it is a holistic marketing automation software with varied options and tools to assist in all digital marketing initiatives.
Powerful Automation
ActiveCampaign is considered a top-notch marketing automation tool that is not only easy to use but also powerful.
Vast Deliverability
This tool is one of the best in email delivery, consistently passing deliverability tests.
Systematic Reporting
Reporting covers many fields, including page visits, geo-tracking, and click-maps. Purchase tracking is available on larger plans for WooCommerce, BigCommerce, and Shopify.
Free Migration
If you are using a different email marketing software and wish to migrate to ActiveCampaign, the process is free and straightforward.
Support
The tool offers 24/7 live chat support, though availability may vary based on the plan. The messaging system is instant and helpful.
Simplicity
The entire platform of ActiveCampaign is very intuitive and simple, making it accessible even for beginners. No pre-requisite technical knowledge is required.
Disadvantages Of using ActiveCampaign
No Free Plan
Alas, there is no free plan available, only a free trial. There are other simpler tools available if you are looking for cheaper options.
Overpowering Features
The available features might be overwhelming if you are looking for simple options. There is much other software that is more straightforward and easy to use.
More to Read,
AWeber Review- Is it a Worthy Email Marketing Solution?
Sendinblue Review | Incredible Email Marketing Service | Start for Free
SendPulse Review – A complete email marketing software
Activecampaign review – Verdict
We have now completed surfacing the details of ActiveCampaign and its various functionalities and usability. The Chrome Extension manages your campaigns and leads directly from your Gmail account. You can then assign tasks to your team from your account.
The ActiveCampaign software is one of the best customer experience automation platform, with remarkable automation features that take the software to the next level. Many actions can be executed on your site through live chats and emails, keeping visitors engaged and driving more conversions.
